Selena Gomez founded Rare Beauty
Selena Gomez founded a new company called Rare Beauty that offers cruelty-free makeup and tools for the face and lips. The company’s mission is to promote the concept of beauty and inclusivity, and to celebrate the individuality of all women. The company has expanded its color range to include colors that were previously under-represented in beauty industry.
Products are easy to blend
If you want to look flawless all day long, you’ll want to use a makeup product that’s easy to blend. The formulas used by Rare Beauty are spreadable, and you can use them without a brush. But if you’d like to add a little bit of color, you can use a brush.
They’re long-lasting
The Rare Beauty makeup is long-lasting and spreadable, which means you don’t need to spend hours applying it. If you don’t want to use a brush, you can use your fingers instead. It’s also lightweight, so you don’t feel like you’re wearing too much.
They’re safe for contact-wearers
Selena Gomez founded Rare Beauty as a way to break away from unrealistic beauty standards and encourage individuals to express their individuality. She also founded the Rare Impact Fund to provide mental health services to underserved communities. Rare Beauty focuses on social media, influencer marketing, and community to drive sales.
They’re made from recycled materials
Rare beauty products are marketed with a conscious effort to make a positive impact in the world. This commitment is seen in their marketing strategies, including the use of real people to showcase how their products can make a difference in the lives of others. The company has also taken a stand against unrealistic beauty standards, and is committed to promoting individuality and diversity. To that end, they’ve launched a charity called Rare Impact Fund. This fund aims to direct US$100 million to nonprofits and mental health organizations.
